Privacy Policy

1. Who We Are and Scope of This Policy

S&R Demand Works ("we," "us," "our") provides B2B demand generation and lead generation services (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect information relating to visitors of our website, landing pages, and forms (the "Site"), as well as prospective and current customers and their representatives, and professional contacts whose information we process in connection with our Services.

Data Controller: For the purposes of data protection laws, S&R Demand Works acts as a Data Controller for the information we collect directly. When we process data on behalf of our clients under a separate agreement, we act as a Data Processor, and that client's privacy policy governs that processing.

Contact: [email protected] • S&R Demand Works, [City, State, Country]

2. Information We Collect

In the course of our B2B lead generation and demand services, we collect the following categories of information about business professionals :

• Identifiers & Contact Details: Name, business email address, phone number, postal address, IP address, cookie IDs, LinkedIn profile URLs, and social media handles.
• Professional Information: Job title, department, company name, seniority level, industry, company size, revenue, and decision-making authority.
• Commercial & Interaction Data: Form submissions, content downloads, webinar registrations, email engagement (opens/clicks), call outcomes, and meeting notes.
• Internet & Network Activity: Browsing behavior on our Site, referral URLs, UTM parameters, device type, browser information, and approximate geolocation derived from IP address.
• Inferences & Enrichment: Lead scores, intent signals, propensity models, and data appended from public or licensed third-party sources.
• Communications: Emails you send us and, where permitted by law, recorded calls for quality assurance and training purposes.

We do not intentionally collect sensitive personal information (such as health data, government IDs, or precise geolocation). Our Services are not directed to individuals under the age of 16.

3. Sources of Information

We obtain information from the following sources :

• Directly from you: When you fill out forms, register for webinars, subscribe to emails, or communicate with us.
• From our customers and partners: Contact lists provided by clients for lead generation campaigns, integrated with their CRM systems.
• Public and licensed sources: Professional networking sites (e.g., LinkedIn), company websites, trade publications, conference attendee lists, and reputable B2B data providers who operate in compliance with GDPR and CCPA.
• Automated means: Cookies, pixels, and similar tracking technologies on our Site and campaign assets.

4. Legal Basis for Processing (EEA/UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases :

5. How We Use Information

We use the information we collect for the following purposes :

• Providing and Improving Services: Verifying and enriching B2B contacts, routing leads, campaign execution, quality assurance, analytics, and troubleshooting.
• Communications and Marketing: Sending B2B emails, SMS, or calls about our Services; tailoring content and ads; recording preferences; honoring opt-outs and unsubscribe requests.
• Security and Fraud Prevention: Protecting accounts, investigating suspicious activity, and preventing abuse.
• Compliance and Legal: Complying with legal obligations, enforcing our terms, and responding to lawful requests.

6. Disclosures of Information

We may disclose your information to the following categories of recipients :

• Service Providers: Cloud hosting platforms, email/SMS vendors, analytics providers, enrichment services, and customer support tools—all bound by strict data processing agreements.
• Our Customers: To deliver the Services (e.g., validated B2B leads and campaign results), consistent with our contracts and applicable law.
• Partners and Affiliates: For joint marketing activities or internal business operations.
• Advertising and Analytics Providers: To measure campaign performance and, where permitted, for targeted advertising (with opt-out options available).
• Professional Advisors and Legal Authorities: As needed for compliance, protection of rights, or in connection with business transactions (e.g., mergers or acquisitions).

We do not sell or rent personal information to third parties for their own marketing purposes without your explicit consent, except as described in Section 7 below.

7. Selling, Sharing, and Targeted Advertising

Under some U.S. state privacy laws (e.g., CCPA), the term "sale" is defined broadly to include transfers of personal information for valuable consideration. In the context of our Services, providing business contact information and insights to our customers for their B2B sales and marketing may be considered a "sale" or "sharing" under certain laws.

Your Choices:

• You can opt out of the "sale" or "sharing" of your personal information at any time by emailing us with the subject line "Privacy Choice" and including your name, company, and the business email/phone to which the opt-out should apply.
• Where supported, we honor Global Privacy Control (GPC) signals for browser-based opt-outs.
• You may also opt out of marketing communications via the unsubscribe link in our emails or by replying "STOP" to SMS.

8. Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to operate our Site, understand performance, and personalize content and ads. You can manage cookies through your browser settings. Where required by law, we display a consent banner and/or provide a Cookie Settings link to adjust preferences. Disabling certain cookies may impact Site functionality.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. As a general guideline, B2B marketing interaction data is typically retained for up to 24–36 months unless a longer period is required or permitted by law.

10. Security

We implement reasonable and appropriate technical and organizational measures to protect personal information, including access controls, encryption in transit, regular security audits, and vendor due diligence. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information :

• Right to Know: Request information about the categories and specific pieces of personal data we have collected about you.
• Right to Access: Request a copy of your personal data in a portable format.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority (e.g., in the EEA/UK).

How to Exercise Your Rights: To exercise your rights, please email us with the subject "Privacy Request" and specify the right(s) you wish to exercise. We may need to verify your identity before processing your request.

12. Notice at Collection (California Residents)

This table describes our data practices specifically for California residents as required by the CCPA.

Category	Examples	Sources	Purpose	Sold/Shared?	Retention
Identifiers	Name, email, phone, IP, cookie ID	You; customers; public/licensed sources; automated	Provide Services; marketing; security	May be sold/shared; opt-out available	24–36 months
Professional Info	Title, role, company, department	Same as above	Same as above	May be sold/shared; opt-out available	24–36 months
Internet Activity	Page views, referrers, device/browser	Automated means	Analytics, security, personalization	Shared for targeted ads; opt-out available	Up to 24 months
Commercial/Interaction	Campaign responses, downloads, meetings	You; customers; our operations	Deliver campaigns; client reporting	Not sold; shared with customer per contract	Per contract or 24–36 months
Inferences	Scores/segments about professional interests	Derived by us	Targeting and measurement	May be sold/shared; opt-out available	Up to 24 months

13. International Data Transfers

We may transfer, store, and process your personal information in the United States and other countries where we or our service providers operate. For transfers from the EEA/UK to countries not deemed adequate by the European Commission, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

14. Consent and Preference Management

Where required by law (e.g., for GDPR, certain telemarketing, or SMS), we obtain your explicit consent before processing your data. We maintain records of consent, including timestamps and the specific language presented at the time of opt-in.

Managing Your Preferences: You can update your communication preferences or withdraw consent at any time by:

• Clicking the unsubscribe link in any marketing email.
• Replying "STOP" to any SMS message.
• Contacting us.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. The "Last Updated" date at the top of this page indicates the latest revision. Material changes will be posted on this page and, where required, notified by other means (such as email).

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